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In the year 2009, in accordance with the Japan Automobile Dealers Association (JADA), Toyota Motor’s Prius was highest selling car in Japan. In the history, any hybrid car has acquired that top position for the first time. It sold about 208,876 cars in 2009 which was three times higher in number than the Prius cars sold in the previous year. By producing 8 of the top 10 best selling models Toyota dominated Japanese car market in the previous year. It is also the mainly selling electric-gas hybrid vehicle in the whole world that has sold about 1.6 million vehicles yet.

In May 2009, the world’s largest automaker-Toyota rolled out a revamped, fuel-efficient and low price version with the power of about 38 kilometers per litre. In Japan, this achievement of Toyota Prius emphasizes the rising user acceptance of green cars.In Japan, because of the incentives and income tax breaks presented by Japanese government increase the sale of hybrid vehicles and that also the main reason to improve the sales number like Toyota Prius. For more sale and keep away from competition, Toyota has kept the Toyota Prius price very reasonable like the initial price of basic U.S. model. The starting price was $22,000 which was also same as last year’s base price of similar model.

The second position was occupied by Honda which is called a non-hybrid car and that was sold about 157,324 cars. Nissan was another competitor of Toyota, and they always busy to prepare of its own electric instruments. The success of Toyota has proved that hybrid cars are not just a believing concept but they are also reasonable and practical cars for today’s world. Prius success has given a new dimension to Japanese automakers. Although, for many years the Japan’s auto market has been slothful but the benefit from hybrid sales is a brilliant. Last year because of the global economic decline Japanese automakers expect that the reputation of fuel-efficient hybrid vehicles will recuperate the worsening auto market. From that time, hybrids have to face competition from mini-electric car manufactured by Mitsubishi Motors which is also called the pure electric vehicle.